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200th Outlet For Mahindra First Choice Leaves A Major Landmark

By Motortrend India Staff   |   02 November,2012

Mahindra First Choice Wheels now holds 200 used cars sales outlets across the country. The company is looking forward to reach the 500 outlet mark by FY 2015. Being a leader in selling used cars, the company has brought up radical ideas which have given a new face to the business. The company sells used cars of different brands and emphasizes on delivering the best quality cars to its consumers. A car which is sold at Mahindra First Choice Wheels undergoes extensive tests for quality and reliability performed by trained technicians and engineers before it reaches the hands of consumer. Further the cars sold from this company come with two different types of warranty for stated periods. WARRANTYFIRST and CERTIFIRST products assure quality and reliability of mechanical parts, electrical parts, engine and transmission units of cars purchased.

Mr. Anand Mahindra, Chairman and Managing Director, Mahindra Group shared his happiness on the company reaching the milestone stating, “This is truly a Rise moment for the Company. Several years ago we had taken a bet on the fact that the used car market was bound to explode and took a conscious decision of setting up an independent multi-brand company, rather than linking our foray into the used car business to the OE business. This conviction in the business model has resulted in the company today achieving a significant milestone of 200 outlets.

Mr. Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd spoke about this achievement of MFCWL stating, “This is an important day for Mahindra First Choice Wheels. We have reached 200 outlets and are well on our way to achieving the target of 500 outlets by F-15. Since inception, MFCWL has worked with the basic belief that a second hand car buyer is not a second class buyer. We have designed our outlets, systems and processes keeping this basic customer truth in mind. We have grown at a CAGR of 40% over the last 5 years and even in the current year when the growth rate for new passenger vehicles is at 6%, we have grown by 30%.”

Mahindra First Choice Wheels also has connections with NBFCs and other banks and helps customers in getting loans to buy used cars.

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