India Yamaha Motor, world’s leading two-wheeler manufacturer, recorded a growth of 4.8% in its overall sales during October 2012. Backed by an impressive product line-up, new launches in the scooter segment and innovative customer centric activities, the sales are expected to trend higher in the future.
Yamaha Motor sold 39,368 units in October 2012 as against 38,229 units sold in October last year. Even in the Export markets, the company sold 10,154 units in October 2012 as compared to 9,011 units in the same month last year.
Speaking on the results, Mr. Jun Nakata, Director – Sales & Marketing, India Yamaha Motor, said, “We are very pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio, new launch in the scooter segment with RAY and high customer confidence in us. The new scooter RAY which is designed and conceptualized keeping in mind the young urban woman’s requirement of a stylish, convenient and feature rich product has received superb response from our target customers.”
“Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science Programs, R15 One Make Race Championships and the Sales & Service camps have also been very rewarding. We are also planning to introduce the Yamaha Female Riding Training programme very soon meant exclusively for women. We’ve already expanded our dealer network and improved customer care quality for female customers by appointing more female staffs at customer contact points and introducing female customer care programs. Currently, India Yamaha Motor has more than 400 dealers across India and plans to spread out to more cities increasing its dealer network to 2000 by 2014. Looking at the growing demand of two wheelers in the tier 2 and tier 3 cities, Yamaha has embarked on building a strong dealership network in these cities. The company is also working on its secondary network to be realigned to reach more & more customers in rural areas,” he further added.