Ford India, a wholly owned subsidiary of Ford Motor Company which is a global automotive industry leader, has reported an aggregate sale of 10,948 units (domestic wholesales and export) in October.
Ford India has sold 7,577 vehicles in the domestic market in the month of October 2012 whereas 8,091 units were sold in the month of October last year. This depicts that the sale in the domestic market has been steady despite the ups and down in the auto market of the subcontinent. Ford India has exported 3,371 vehicles in October 2012 as compared to 2,815 units exported in October 2011. This depicts an increase of around 20 percent. This is the highest monthly export ever.
Michael Boneham, president and managing director, Ford India, said, "Festive season is always a very busy time for vehicle sales in India. The team has been working very hard to satisfy domestic and export demand. Despite some of the ongoing market challenges, we have again sold close to 11,000 vehicles. Despite some ongoing market challenges, we are extremely proud to have had our second best month in October. The successful launch last month of the enriched New Figo further reinforces its reputation as a reliable, substantial vehicle with outstanding value.".
Last month Ford India launched the New Ford Figo which is one of the most awarded vehicles in India bestowed with more than 100 new features. Exports of New Figo initiated in the month of October 2012. Ford has launched the Quick lane service in Yeshwanthpur, Bangalore last month which features many customer friendly benefits like extended operating hours during weekdays and Saturdays. Ford India has opened its third Parts Distribution Centre in India in Mumbai. Adding feather to the hat is the new dealership that has come up in Chhindwara, Madhya Pradesh. Currently, there are 241 sales and service outlets in 127 cities.