Mahindra and Mahindra Ltd. has declared the launch of its premium SUV, the SsangYong Rexton, in 7 new cities on November 20, 2012. Mahindra and Mahindra Ltd. is a part of the US $ 15.4 billion Mahindra Group. In the first phase of launch in October 2012, it has unveiled the Rexton in Mumbai and Delhi. In the second phase of launch, the Rexton will be launched in Hyderabad, Chennai, Bengaluru, Pune, Ludhiana, Patiala and Chandigarh.
While addressing the launch of Rexton in new cities, Pravin Shah, Chief Executive, Automotive Division, M&M Ltd. mentioned, said "For Mahindra, the launch of the SsangYong Rexton last month marked a momentous occasion in our automotive journey. We are now extending the offering of this hi-end SUV to the discerning Indian consumer in 7 other cities. I am sure that the Rexton with its perfect combination of indulgence, refinement, style and performance will carve a niche for itself with consumers within these new cities".
The launch of SsangYong Rexton in October 2012 is followed by immense positive response from auto enthusiasts and consumers. This vehicle is manufactured at the Chakan Plant of Mahindra and Mahindra in Pune. The components are sourced from SsangYong, Korea and from India.