Tata Ace, India’s first successful mini-truck by has a one million strong presence now. Launched in May 2005, Tata Ace, together with its sister vehicle, the Tata Magic, launched in 2007, achieved the one-million sales milestone in August 2012, in just 2,680 days.
According to a survey, every fourth vehicle sold in the country today is either a Tata Ace or Tata Magic. Tata Ace became the first good commercial vehicle in India’s first to cross one-lakh-per-year target in 2010. The same very year it crossed the half-a-million mark and the remaining half-a-million came in the next two years. Certainly, the Tata Ace/ Tata Magic have managed to create a whole new segment of four-wheel small commercial vehicles in India.
Currently, there are about 1,346 showrooms and 210 outlets that sell the two vehicles. About 50% of the Tata Ace / Tata Magic sales is the semi-urban and rural India.
In the past few years, the production capacity of these two vehicles too has grown immensely. The Tata Ace was launched in 2004-05 in Pune with a capacity of 30,000 units per year. However, today its Pantnagar (Uttarakhand) plant boasts of a capacity of 5,00,000 units per year.
But the popularity of Tata Ace and Tata Magic aren’t limited to India alone. The good vehicles are equally popular in countries like Angola, Bangladesh, Bhutan, Congo, Djibouti, Ghana, Ivory Coast, Italy, Kenya, Morocco, Mozambique, Nepal, Nigeria, Philippines, Senegal, South Africa, Sri Lanka, Sudan, Tanzania, Thailand, Uganda, Vietnam, Zambia, and Zimbabwe.
The Tata Ace platform has so far produced about 10 main variants — Ace HT, the Ace CNG, the Ace EX, the Super and the Ace Zip. Under the Tata Magic are the Magic HT, the Magic CNG and the Magic Iris.