Audi has announced plans to increase prices of its model for the year 2013. The increase in fuel prices in the country and increase in cost of other manufacturing materials is the reason for price hike. The German car maker is planning to spread this hike across its product profile in India which comprises of SUV, luxury cars and sports cars as well.
The company currently sells 4 sedans, 3 SUVs and 3 sports coupe in Indian market. The prices of these models fall in the range Rs 27 lakhs to Rs 1.7 crore. As per sources there may be about 5% hike over current cost of the cars. This means that consumers who are willing to buy Audi cars in the coming year should be prepared to pay approximately Rs 1 lakh higher than what the prices are today.
The luxury car maker with its quality and brand image has managed to have decent share in Indian market till date. Will the increase in price affect the sales of this auto major? Time has to tell.