Skoda Rapid, the mid size sedan from Czech automobile manufacturer celebrated first anniversary of its launch on 27th November, 2012. The car has been a vital product which has accelerated 2018 growth strategy of Skoda. Skoda Rapid which is built specifically for India was rolled out on Indian soil during November 2011. Since its inception, Skoda Rapid sales have reached phenomenal limits bringing good profit and spearheading the growth of the company in India.
Speaking during the anniversary event, Marketing Head for Skoda India, Mr. Kamal Basu said, “Rapid has been a key contributor for the growth of ŠKODA India this year and will continue to be one of our prime offerings in future. Since the launch, the car has received positive reception from its consumer, auto experts and this makes us very proud as an auto manufacturer. The competitive and dynamic nature of the C segment market was the true proving ground for the car and the Rapid has done extremely well in the given scenario. Rapid has been a special car for us and we are happy with its success so far. On Rapid’s first anniversary, ŠKODA wishes to celebrate with its customers and therefore has introduced attractive offers, which will give them a better value proposition.”
Indian Mid Size sedan segment which is a segment that witnesses high demands, accepted Skoda Rapid whole heartedly for its comforts, quality of equipment and precision in technology. The car also has a competitive price tag. All these factors have come to play for the success of Skoda Rapid. Offers on new Skoda Rapid cars would be available in Skoda dealership outlets across the country.