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Tata Motors Steps Into The New Car Market of Bangladesh

By Motortrend India Staff   |   28 November,2012

Tata Motors, India's largest automobile company, enters into the Bangladesh new car market introducing two sedans (Tata Indigo eCS and Tata Indigo Manza) and a hatchback (Tata Indica Vista). Currently they are available at a showroom in Dhaka. Three more cities will have a showroom each by 2013. The Tata Indigo eCS is India's most fuel efficient compact sedan, the Tata Indigo Manza is a luxury sedan and the Tata Indica Vista is the hatchback with class defining space.

Speaking on this occasion, Mr. Karl Slym, Managing Director, Tata Motors, said, "We are happy and honoured to enter Bangladesh with our passenger cars. Our 40-year association with Bangladesh has given us an insight into the aspiration of the country's motorists. They will be central to our business - we will delight them with the performance of our cars and the comfort and excellence of our service, and establish ourselves as we have in commercial vehicles since 1972." Mr. Johnny Oommen, Head, International Business, Passenger Cars, said, "Bangladesh's customers for new cars demonstrate high discernment. They will see that reflected in our cars. Our service will be easy-to-reach and prompt."

Mr. Abdul Matlub Ahmad, Chairman, of the company's distributor, NITOL Motors, said, "Our association with Tata Motors goes back over two decades, and we are extremely happy that, in addition to commercial vehicles, Tata Motors has now placed their confidence in us to market their passenger cars and utility vehicles. We share Tata Motors' commitment to its customers in building a business for perpetuity."

Tata Motors has been in Bangladesh for the past 40 years. They have introduced the buses in 1972. About 53,000 Tata commercial vehicles ply on the roads of Bangladesh.At present Tata Motors is the market leader with a 70 percent market share.

The Nitol Motors is a part of the Nitol-Niloy Group which markets Tata commercial vehicles in Bangladesh including trucks, buses, passenger version pick-up trucks, maxi and construction equipments.

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