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Mercedes-Benz India StarDrive Ends In Grand Flourish

By Motortrend India Staff   |   06 December,2012

After enthralling a gamut of car enthusiasts nationwide, the third edition of 2012 Mercedes-Benz StarDrive Experience 2012, a one of its kind of a motoring experience in the country, came to a grand, heart-pounding close in Mumbai on December 1.

The StarDrive Experience by Mercedes-Benz doesn’t just give you a firsthand chance to experience the marvelous innovations that drive all  its vehicles, but also a chance to get behind the wheels of one and feel its full power, grace and intelligence. Besides, the StarDrive experience is also aimed to educate its prospects and consumers on how to deal with critical road situations by simulating real accident & off road conditions in a safe and controlled environment.

The fervor for StarDrive Experience was heightened by the participation of Farhan Akhtar, a renowned Bollywood actor, director and singer, who is the first one to own the New M-Class.

Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India: “With the StarDrive Experience, Mercedes-Benz India continues to present a fascinating and adventurous extravaganza for its customers. The StarDrive Experience combines the essential elements of driving experience with simulation of critical road situation and embodies Mercedes-Benz’s spirit of innovation with an element of fun. This unique experiential marketing initiative now in its third year has been a key demonstrator of the technological prowess each Mercedes-Benz car embodies.” He further added “The participation of close to 7500 customers and enthusiasts in StarDrive Experience since its inception is a testimony of the trust the brand enjoys. We are extremely enthused by the resounding success of StarDrive Experience over the years and it makes us confident of our deep understanding of the pulse of our customers and we will bring StarDrive Experience 2013 with newer innovations.”

The exclusive StarDrive driving experience that flagged off in Kochi, put to test the agility, simulation and dynamics of Mercedes-Benz off roaders like the M-Class and the GL-Class along with the C-Class and the E-class. The addition of C 63 AMG, E 63 AMG further raised the excitement during the drive. The participants got to experience the real benefits of Mercedes-Benz’s world-class safety technologies like Pro-Engineering Package, 4ETS, Airmatic Package, Downhill Speed Regulation (DSR) etc. during the program.

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