Mahindra Xylo, from the stables of Mahindra and Mahindra Ltd., has bagged the prestigious Master Brand award for 2012- 13 by CMO Asia and the World Brand Congress.
The Xylo is one of the most popular MPVs in India. It was launched in January 2009. Since then, it has bagged many accolades. It has won the 'MPV of the year' award from ET Zigwheels, 'UV of the year' award from CNBC Overdrive and NDTV Profit. It was also awarded the 'Family Car of the year' by BBC Top Gear. The Xylo was rated highest in 'Customer satisfaction and best suited for urban women' in the HT Mars survey of 2010. Xylo has also entered the Limca book of records for fastest West East rally by a 4 wheel vehicle. At present there are more than 1 lakh vehicles on Indian roads.
The Market Brand award is based on the parameters such as market dominance, longevity, goodwill, customer loyalty and the overall market acceptance for the brand. In the 3rd edition of Master Brand Awards, out of 8000 competing brands, 20 brands were conferred with the 'Master Brand' status.
Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra and Mahindra Ltd., said,"This achievement gives us tremendous satisfaction as this is a recognition based on brand reputation, customer loyalty and market acceptance. It recognizes our continued focus on delivering a strong customer value proposition that is unique and customer centric. We believe that with the Xylo we have created a strong brand that appeals to our customers for its technology features, luxurious space and comfort. It is an honour for the Xylo to be selected as a Master Brand amongst a host of other brands that are successful in their own right".