2013 is going to be a year of exciting new launches with as many as nine new car models lining up for release in the new year. Just recently, the Fiat Group Automobiles India Private Limited (FGAIPL) announced a series of new launches aimed to cement its position in the Indian car bazaar. That includes its big plans to launch brand Jeep in India for the first time.
A fleet of nine new models by Fiat and Jeep are likely to hit the home turf within three years from now. However, the Jeep Wrangler and the Jeep Grand Cherokee models are likely to be imported by the end of 2013. All the Jeep vehicles will be sold by Jeep dealerships while the service and parts support will be extended by Fiat.
Fiat also has plans to expand its domestic production by including new Fiat Linea classic edition and the new Fiat Punto edition.
Talking about their big plans, Mike Manley, Chief Operating Officer for Asia and President and CEO – Jeep Brand said, “Our vision for India will revolve around a three-pronged strategy. First, introduction of new vehicles that will soon include the legendary Jeep brand. Second, the expansion of our independent dealer network and, finally, strong marketing initiatives that will continue to improve our awareness and brand perception in the market.”
Mike Manley was recently in Mumbai to meet the dealers and make public the details of the new product and production plans for the market that includes the expansion of the dealer network from the current shared TATA FIAT dealers to approximately 120 independent dealers by 2013.
Jeep vehicles will be distributed at launch in metropolitan cities through exclusive outlets utilizing the infrastructure created by the FIAT exclusive dealers.
Commenting on their big plans, Enrico Atanasio, Managing Director of Fiat Group Automobiles India Private Limited said, “Initial interest from the investors has proved to be strong. Therefore, we will be able to establish 120 independent dealers by 2013. We are optimistic about our prospect for growth in the Indian car market, which grew 12 percent in 2011 and is rapidly becoming one of the major markets in the world. With the launch of the Jeep brand, new Fiat products, an expanding dealer network and upcoming marketing initiatives, we will be in a strong position to capitalize on this growth.”