Luxury watch manufacturer, Rolex is all set to become the official time keeper and time piece provider for Formula One Grand Prix from 2013. As a pioneer in watch making, the brand Rolex also promotes adventure and sports activities. Rolex currently has tied up with one of the major series in motor sports, Formula One. During each event of 2013 F1 Grand Prix, Rolex will display time at the location where race takes place. The logo of watch maker will be displayed in various positions of the circuit.
Speaking about this partnership, Mr. Gian Riccardo Marini, CEO of Rolex SA said, “This is an exciting step for us at Rolex as the fit between Formula One and our brand feels very natural and, like all great partnerships, needs little explanation. In our respective fields, Rolex and Formula One embody the spirit of adventure, superlative engineering and a strong desire to push the limits of technology. These aspirations are enormously appealing to younger generations.”
Mr. Bernie Ecclestone, CEO of Formula One Group, stated, “Without question Rolex is the partner of choice for a world class sporting series like Formula One. The brand’s prestige, the excellence of its watches as well as Rolex’s passionate and long-standing commitment to motor sports gives it true credibility. This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about. Rolex has incredible sporting heritage and therefore Formula One is the right place for Rolex to be.”
Rolex has been supporting motor sports since 1930s through associations with major racers like, Sir Malcolm Campbell and Sir Jackie Stewart. In the recent times Rolex is much more active in motor sports world. It has been the official time keeper for Les 24 Heures du Mans, which is a well known sports car event that takes place in France.