More than 600 Fiat car owners congregated at Fiat’s Ranjangaon Plant in Pune to witness a historic event, hosted by the company officials. During the event, the visiting guests were taken for a special visit to their Ranjangaon plant so that they could see, feel and experience the world class manufacturing plant of the marque that also boasts of a FPT (Fiat Power Train) division.
Speaking on the occasion, Enrico Atanasio, MD of FGAIPL, said, “ In our humble attempt to reward FIAT loyalists, we have made arrangements for more than 600 car owners from across India to visit our state of the art Ranjangaon facility so that they can witness firsthand the technological process and precision with which their beloved FIAT cars are manufactured. We are extremely excited today as this gives FIAT a strong opportunity for consumer connect and engagement by amalgamating these FIAT brand loyalists into the unique FIAT culture.”
The event was aimed at garnering loyalty, trust and respect that the marque well deserves as well as to cement its position as one of the key players in the Indian automobile business.
During the fun-filled event, audio- visual presentations of FIAT’s global stable of cars as well as upcoming models were displayed, followed by a short yet entertaining quiz and a musical show. During the show, Fiat also announced a national referral program by which “Team Fiat India” member’s can avail exciting benefits and rewards on FIAT products and services.