After yearlong extensive research and deep deliberation, the premium German auto bigwig Porsche has finally decided to venture in the mainstream market with “Pajun”, the “Panamera junior” that will take against big wheels like the BMW 5-Series and Mercedes E-Class.
If Porsche’s first-of-its-kind-of project gets a nod, then baby Panamera will hit the showrooms by 2016. This would be Porsche’s ambitious debut in to the mainstream segment that is now dominated by its closest German rivals —the BMW, the Audi and the Mercedes-Benz.
Just recently, Michael Mauer, Porsche’s styling chief quoted that a smaller Panamera, “was a possibility.” With the refreshed Panamera and Macan SUV all geared up for launch now, Mauer and his design team has been seriously studying the 5-series-sized concept.
According to the grapevine, ‘Pajun’ is likely to be a five-door fastback, just like its elder sibling. One can also expect to see a two-door coupe, something on the design lines of Mercedes CLS-style sportwagon in the next decade.
Industry sources are assuming that the Pajun will be erected on VW Group’s next-generation MSB platform that will also support all future Bentleys as well as VW’s high-end models. According to the reports forwarded by IHS and Credit Suisse auto analysts, the international market for premium E-segment cars is likely to expand up to 970,000 in the coming years. That means the timing couldn’t be more right for Porsche to reap gains in this burgeoning territory.