Tata Nano, the world’s undisputable micro car leader with lowest price tags is getting ready for its third makeover after its first launch in 2009. The automobile maker will present the latest version with distinctive features to add a little more punch. The new Nano will bring the power of 800 cc engine that will run on petrol while a diesel option is also under consideration. The auto maker makes the move on the back drop of slowing down sales which touched a low point in November, selling barely 3,500 cars against a target of 10,000.
The all-new Nano, will could hit the roads in a year’s time with a price tag of around Rs 2.5 lakh for the petrol version. The new variant will compete against models such as Hyundai Eon and the Maruti Alto.
Experts say, the diesel option is a move in the right direction. "There will be acceptance of Nano 800 cc diesel in the market and it will help Tata Motors spruce up the volumes. But the brand positioning of the Nano in the minds of the customers will prove to be deterrent,” says Basudeb Banerjee of Quant Capital.
Tata Group Chairman said that Tata Nano, is being 'refreshed' to realise its full potential. "We were not prepared to market the car as we should have. I think that has a lot to do with the fact that momentum got lost," he told PTI in an interview.
However automobile experts, expressed doubt the new vehicle’s success in a market dominated by global leaders like Hyundai and Suzuki. Nano, nick-named 'The people's car', could not realise its full potential as the momentum got lost in initial years due to issues like plant transfer, insufficient advertising campaign and dealership network.
Commenting on the progress on the issues, Tata said, "It is being addressed now and I think we will succeed. It is a three-four year old product (and) we have to do something to refresh the product, which we are also doing."