Toyota’s business records for December 2012 shows decline in sales. The company sold 12,071 cars in the month of December which is 24.31 per cent less than what it had sold during December, 2011.
However, there is steep growth in annual sales figures of Toyota which stands up to 1,90,663 units in 2012. The firm sold 1,36,150 cars in 2011, which means there has been about 40% growth in sales for the Japanese auto manufacturer in 2012 in comparison with previous year.
Speaking about the facts and figures, Mr. Sandeep Singh, Deputy Managing Director, Toyota Kirloskar Motors, said, “Though we are satisfied with the overall growth in our sales volume of last year, the passenger car market continues to be slow, as has been in the last few months.” The company hopes that there will be changes in economic scenario and is looking forward for better market conditions in 2013.
The Japanese auto maker was forced to focus on exports in 2012 because of the depreciation in value of rupee. The firm’s loss touched Rs 60 crore during the first few months of the year. To battle the economic condition the company aimed to ship 20,000 units of its Etios models. The company finally exported 18,422 units of its top class sedan, Etios in 2012.
To gear up business, the Japanese auto maker also gave Limited Edition Sports outfits to few of its models during the festive season. The racing sports division of the Japanese giant, Toyota Racing Development (TRD), worked on sports accessories of Etios, Etios Liva, Fortuner and Corolla Altis models.