Ford India has recorded a fabulous ever exports and a steady domestic sales in the month of December. Ford India, a wholly owned subsidiary of Ford Motor Company, sold 10,899 cars last month. Ford India has maintained high export units for the third consecutive month.
Although there had been tough times in the automotive market, domestic sales maintained its pace and 6,517 vehicles were sold in the month of December 2012 as compared to 5,978 vehicles sold in the month of December 2011. This depicts a year-on-year hike of 9 percent.
Ford India exported 4,382 vehicles in the month of December 2012. This is the highest ever exports in the history of Ford India. In the same month in 2011, 1,685 units were exported. Year-to-date exports stand at 30,435 which is 35 per cent more as compared to last year.
While commenting on this, Joginder Singh, President and Managing Director, Ford India, said, “Despite a tough business environment, we have seen record exports and sustained customer interest in December. It is great to see that we are closing the year on a positive note with strong growth momentum. As we head into 2013, we will continue to focus on providing products and services, with Quality, Green, Safe and Smart attributes, that our customers want and value.”
The “‘Midnight Sale’ and ‘December Dhamaal’ promotions, organized by Ford India, have helped the company generate substantial customer interest. On 5th December 2012, Ford India has organized the midnight sale with 160 sales outlets across the country remaining open from 8 am till midnight and allowing the customers to avail exciting offers on interest rates, discounts and insurance benefits and win free gifts.
Ford India’s pan-Indian network of sales and service outlets, which was 200 in December 2011, is now 250 across 130 cities in India. The company plans to increase the number to over 500 by mid-decade.