Hyundai Motor India Limited (HMIL), a wholly owned subsidiary of Hyundai Motor Company (HMC) and country’s largest passenger car exporters’, domestic sales and exports jumped by an impressive 4.7% and 3.1% respectively in the business year Jan-Dec 2012. The Cumulative sales figure stood at 4.1%.
The domestic sales figure in December 2012 slipped to 26,697 units compared to 29,516 units sold in December 2011. The aggregate sales also slumped from 49,050 units (December 2011) to 47,833 units (December 2012). However, the exports showed an impressive hike of 21,136 units in the month against 19,534 sold in December 2011.
Reflecting on the year-end sales, Mr. Rakesh Srivastava, VP- Sales & Marketing, HMIL said, “In the year 2012, in difficult market conditions, we refreshed i20, launched Sonata and Elantra which resulted in strong volumes and consolidated our leadership position. The marketing initiatives in the rural market, corporate sales and focused efforts on exchange sales through Hyundai Advantage helped increase sales of petrol variants. This strong sales was led by Eon and i10. The increased production capacity of diesel vehicles with strong price value equations gave a higher than industry growth in diesel models. Overall we were able to improve on volumes while maintaining market share in passenger cars.”
For the calendar year (CY) 2012, Hyundai domestic sales raised to 391,276 units as against 373,709 units sold last year, an increase of 4.7%. The Cumulative sales figure recorded 641,281 units as against 616,140 units, an increase of 4.1%. Even the exports for the business year went up to 250,005 units as opposed to 242,431 units in 2011.
The segment-wise Cumulative sales for the month of December 2012 are: A2 segment 41,069 units (Eon, Santro, i10, i20); A3 Segment 6,270 units (Accent and Verna); A4 segment 428 (Elantra), A5 segment 20 units (Sonata); Santa Fe (SUV) 46 units.