The year 2012 has been a good time for German luxury car maker, Mercedes-Benz. The firm has accomplished its annual sales goals in India. During the twelve months, i.e. January to December of 2012, Mercedes- Benz sold 7,138 cars to its dealers. The auto maker launched few models like the M Class and B Class 2012 and ever since the launch they have been booked in huge numbers. The elegant saloon S Class has been a tough contestant to rivals in the luxury sedan segment.
The company has also expanded its network in this period. Six touch points were started in tier II and tier III cities. The auto major has made itself more reachable than any other luxury car brand with its 72 touch points spread across 31 cities in India.
Speaking about this success, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “Our sales performance has been overall in line with expectations. At the same time we have managed to retain our profitability and premium in 2012. 2013 would be an exciting year for us. We will continue to delight our customers through an array of fascinating products, engagements and experiences.”
The German auto major has strengthened itself in all areas to reach more and more consumers in the country. It also brought its car leasing business to India in 2012. Mercedes-Benz stands in 12th position in the list of the world’s 100 most valuable brands. This was part of Best Global Brands report published by Interbrand, a branding consultancy which provides brand services.