The South-Korea based SsangYong Motor Company, now a part of India’s US$15.9-bn Mahindra & Mahindra Ltd., managed to rake in an impressive sales figure of 11,871 vehicles in the month of December 2012 including 5,365 vehicles in domestic sales and 6,506 in exports counting the CKDs. SsangYong’s sales soared by 10,000 vehicles for the fourth consecutive month with a 37% hike recorded in the same month last year. All thanks to mind-blowing market response to the Korando series, the domestic sales of SsangYong stood at an all time high, rising by 21.8% compared to the prior month and 53.2% as opposed to the same month last year. Even the exports rose by 26% as compared to the same month last year.
Regardless of a slow-moving global economy, SsangYong’s cumulative sales figure in 2012 stood at 120,717 vehicles — 47,700 vehicles (domestic) and 73,017 vehicles (exports), with a year-on-year hike of 6.8%. It especially hit a new milestone with regards to its cumulative domestic sales that leaped to an impressive 23.4% compared to the last year.
The export figures too rose from the previous year, thanks to its increasing popularity in the Russian market that catapulted its sales figures significantly.
Commenting on this, Lee Yoo-il, the CEO of SsangYong Motor said, “It is a very meaningful accomplishment that the company achieved the highest growth among the domestic and imported automakers despite a sluggish global economy. We will further increase our global sales through differentiated marketing strategy and reinforced export product line up, continuously.”
The India based multinational Mahindra Group acquired a 70% stake in SsangYong Motor Company in February 2011, after the later declared bankruptcy in 2010.