Chinese automobile manufacturers have been working out on ways to enter Indian market since more than three years. Back in 2009, brands like Cherry Automobile, Zotye Auto and Great Wall Motors were looking for partners to enter India. But now, the SUV giant, Great Wall, is preparing to come to India independently. The company has looked for a location to start off its plant and is in talks with government, industry experts and also raw material suppliers of automotive sector in the country. It is aiming to start operations in India by 2016.
Great Wall Motors, or popularly known as GMW, started operation in 1976. Today it is one of the leading manufacturers of SUV in China. The company sells its cars in Australia, Africa, Europe, Middle East, South America and parts of South Asia. It has set up assembly plants in Bulgaria, Egypt, Indonesia, Iran, Nigeria, Russia and other parts of the world.
Saloons like C50 and C30, C20R and C10 small cars and Haval SUVs are all part of Great Wall Motors’ China portfolio. There has been rise in demand for SUVs and crossover models in the country. Mahindra introduced the South Korean auto brand, SsangYong, to Indian market last year. The brand came out with premium SUV, Rexton. The global SUV jumbo, Jeep may come out with its models to India in 2013. On its entry to the country, GMW will face stiff competition from segment leaders Mahindra and Tata on one side and luxury brands like Jeep on the other.