The Italian car maker, Fiat opened its exclusive dealership in Noida on 10th January, 2013. Kashyap Group, which has been in automobile business for over 25 years, owns this new dealership. The new outlet of Kashyap Fiat spreads across 4000 sq. ft and has a well-equipped service station.
Mr. Enrico Atanasio, Managing Director, Fiat Group India Automobiles Pvt. Ltd inaugurated the new showroom and said, “FIAT India views Noida as a very strategic market and the inauguration of an exclusive dealership is in accordance with our strategy to capitalise on this potential. We are confident that our association with the Kashyap Group will play a crucial role in identifying the customer base and enhancing customer experience in Noida. With Kashyap Group, we are associated with a partner who has more than 25 years of experience and market knowledge of the automobile trade in NCR, in India and abroad.”
The Italian auto giant is focusing on building a strong sales network in the country. The company plans to have about 120 exclusive dealerships in the country by the end of this year. The company is also planning to introduce the Abarth version of its Punto hatchback and the iconic SUV marque, Jeep, in India this year. The company, which sells its cars through Tata sales outlets, started opening exclusive Fiat dealerships in the country from last year. However, at present it continues to sell its vehicles in Tata showrooms.