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India Can Become One of the Top Ten Markets in The Audi World

By Motortrend India Staff   |   17 January,2013

Ace car maker, Audi says that India can take a place in the list of top ten markets for the company, globally. The German auto brand, is overwhelmed by the growth it saw in the country in 2012, where the auto maker was able to register a growth of more than 60 percent. This was in comparison with its sales figures of 2011. In fact, the car manufacturer reached its yearly sales target way before the completion of 2012. The sales output stood at 8,072 units by the end of November when the expected numbers for the year was just 8,000 units. The company reset the targets to 8,600 cars but was successful in selling over 9,000 cars in India by the end of 2012.

With plans for new launch, Audi is aiming at overall sales of about 10,500 to 10,800 units, this year. The car maker is relying majorly on the Q range SUVs. The company also wants to unveil its sports sedan S6 in the country in 2013. Other models like A1, A5 and A3 estate are in the queue for release. India, being a strategic market for the Audi, is expected to reach 6th or 7th position by sales volume for the company. The luxury car manufacturer is expecting this to happen by 2014-15.

Audi will be expanding its dealership network in India from 25 to about 34 outlets. The company also had plans to enter into brand specific pre-owned car business. The venture had an aim to make Audi cars available at cheaper price so that the brand could reach more and more consumers in our country.

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