Fiat is all set to expand its presence in India from this year. As a part of brand promotion, the marque will be launching Coffee Festival by the end of this month. The event will take place in Fiat Caffe, 42 Janpath, Opp. STC Building, Connaught Place, New Delhi. The event is scheduled to take place for a period of about two months and will end by mid of March.
The Caffe will carry the theme of coffee world with all its decorative items which include centre pieces, wall hangings etc. The informative wall hangings will tell interesting facts and stories about the history of coffee. Visitors will also have a chance to improve their coffee making skills by attending special coffee cupping and recipe sessions under the guidance of Lavazza’s Baristas.
Indie band will be playing music to electrify the space and to make it more entertaining, a standup comedian will also be performing during the festival. Mr. Enrico Atanasio, MD, Fiat Group Automobiles India Pvt Ltd, spoke about the event to say, “The launch of the Coffee Festival at FIAT Caffe is an integral part of our strategy to showcase our commitment to the Indian market. With the launch of the Coffee Festival, we are looking at promoting the Caffe as a classy but yet engaging hang out which will build a connect with the audience and entertain them while they sip and brew some authentic Italian coffee.”
The Italian marque is aiming to increase its ground in India. It will introduce Jeep brand to India with Grand Cherokee and Wrangler models. Punto Abarth is another awaited model from the portfolio of Fiat which the company may launch this year.