The year 2012 proved to be highly rewarding for the Indian counterpart of the Swedish luxury car maker Volvo — Volvo Auto India (VAI).
Volvo sold 821 cars in 2012 alone to become the fastest growing automobile brand in India. Its sales jumped by a whopping 150% as compared to just 320 units sold in 2011. Buoyed by the impressive success, the company now aims to sell 1100 units in 2013.
Speaking on the occasion, Tomas Ernberg, Managing Director, Volvo Auto India said, “A growth of 150% in sales figures was possible only because of strategic associations Volvo had last year. Volvo partnered with Professional Golf Tour of India (PGTI) in the beginning of 2012. By mid-year, it associated itself with Lakme Fashion Week as the Official Car Sponsor. Their venture into golf and fashion stemmed from their strategy to engage the top 5% HNI who have the proclivity to own a luxury car brand like Volvo.
“The expansion of our dealer network signals the importance of the Indian market to Volvo Cars. We believe that India holds tremendous potential for our brand and want to make sure that we fully capitalize on the opportunities available while at the same time providing the best possible services for our customers at the best value at the most competitive prices. In Q4 we have appointed 3 new dealer partners in Ahmedabad, Bangalore and Gurgaon. We also managed to update our facilities in Chandigarh, Coimbatore, Chennai, Delhi, Ludhiana and Mumbai, Delhi and Ludhiana being a 3S (Sales Service and Spares) facility showroom. In 2013 VAI will continue its expansion in dealer network, starting with Kolkata,” concluded Ernberg.