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Mercedes-Benz Launches Performance Drive for Motoring Enthusiasts

By Motortrend India Staff   |   31 January,2013

Mercedes-Benz India is all set to excite motoring enthusiasts through its Performance Drive programme. The auto maker has designed this to reach all categories of people who are interested in taking performance cars to their extreme levels. By launching this event, Mercedes-Benz has portrayed its dedication towards motor sports. The programme has six different categories of events.

Young Star Driver event is designed to inspire youngsters who are interested in motor sports and falls in the age group of 15-25 years. The auto maker has joined hands with Federation of Motor Sports Clubs of India (FMSCI) to launch this programme. Participants who perform the best in this event will get a chance to be trained for the professional level in Germany.

Mercedes-Benz has built a special off-road track within its Pune facility. Training on off-roading skills will be provided to participants of Star Off-Road Experience. Professionals will take participants on Mercedes-Benz SUVs through the newly inaugurated off-road track.

The company has come up with Track Day Experience programme for professionals from corporate world. The event will be held at Buddh International Circuit where participants will be driving AMG cars. They will be thought few important skills of track driving which includes cornering, braking etc.

Performance Drive includes this programme where participants get a chance to drive Mercedes cars in different parts of the world under different conditions. Under International Driving Experiences, motoring enthusiasts will be driving G-Class and other top models from the company.

The automobile manufacturer has created a separate programme based on its racing brand, AMG. The AMG Driving Academy will train people who are interested to take up track racing as their career.

Star Drive Experience is another event which lets participants to take cars from the auto marque to extreme levels of their abilities.

Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India spoke about the programme saying, “Mercedes-Benz has been a performance brand and committed to performance driving since the beginning of motorsports. Being a performance brand our engagements are not limited to race drivers alone but encompass motoring enthusiasts as well. In India, the ‘Mercedes-Benz Performance Drive’ will address people across interest levels and skill sets through multitude of engagement opportunities and further the spirit of motoring and performance driving. One may be an enthusiast desiring an adrenalin-fix or seeking to experience the best of modern automobile technology; one may be a high flying corporate with the attitude best defined by “Fast Life Fast Cars”. One may be an enthusiast seeking unique thrilling experiences - or a youngster with of dreams of the career on the race track: whatever the ambition or skill level, the customized driving programs under the umbrella ‘Mercedes Benz Performance Drive’ offers exciting possibilities. We are happy that this platform will address the needs of motoring enthusiasts and hope to be a catalyst in heralding the culture of performance driving in India.”

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