Ford India Private Ltd. (FIPL), the wholly owned subsidiary of the global automotive industry leader Ford Motor Company, kicked off the New Year to a great start. As per the January sales report, the company managed to sell up to 7,115 vehicles in January.
In the face of constant market challenges, the domestic wholesales of Ford India stood at 6,062 last month as compared to 9,137 units sold in the corresponding period in the previous year. Ever increasing demand of Figo pushed its export sales to 1,053 units last month.
Commenting on the report, Vinay Piparsania, Executive Director, Marketing, Sales and Service, Ford India said, “Despite a tough business environment with hike in fuel prices and ongoing high interest rates, consumer interest in Ford vehicles continues to hold steady. Our commitment and long term expansion strategy for India continue to progress according to our plan. We are committed to bringing the best of Ford products and technology to India and will be introducing several new vehicles from the ONE Ford stable to India over the next few years.”
“To offset the prevailing tough conditions and introduce buoyancy into the market we hope the government will introduce regulatory policies that are conducive to the growth of the automotive industry. We believe that the reduction in the differential between diesel and petrol prices and recent RBI’s decision to cut repo rate are progressive steps and should continue,” he added.
Ford India recently hosted the ‘Steal the Deal’ offer during Pongal and Makar Sankranti in January across their outlets in Andhra Pradesh and Tamil Nadu, where they offered attractive benefits and offers up to Rs 81,000 on various Ford products.