The new BMW X1 was launched at an exclusive driving event at a specially designed off-road track in Gurgaon. The BMW X1 Drive Experience is being organized for BMW customers and prospects from 14 - 17 February, 2013 on the off-road track and a scenic city route to showcase the versatility of the new BMW X1. The new BMW X1 is produced (CKD - Completely Knocked Down) at BMW Plant Chennai and is available at BMW dealerships across India.
Mr. Philipp von Sahr, President, BMW Group India said, "As a first of its kind, the BMW X1 is a true trailblazer among the premium compact Sports Activity Vehicles. Blending a high level of agility and compact exterior dimensions, the new BMW X1 assumes a unique character. A powerful engine with BMW TwinPower Turbo technology and a broad spread of BMW EfficientDynamics technologies takes Sheer Driving Pleasure to another level."
One of the most coveted compact Sports Activity Vehicles, the new BMW X1, is ready to take the Indian streets by storm with its tremendous versatility, exceptional driving dynamics and elegant design. The new BMW X1 is available in two individual styles: the adventurous and agile BMW xLine and the athletic and dynamic BMW Sport Line.
The new BMW X1 is available in a diesel variant and the all India ex-showroom prices are as follows:
The new BMW X1 is available in the following seven in metallic paintworks: Black Sapphire, Deep Sea Blue, Glacier Silver, Marrakesh Brown, Midnight Blue, Valencia Orange and Mineral White. The standard Sensatec leather upholstery is available in Black and Beige color combinations. Interior trims offered are Fine-wood trim Fineline Bay Matt, Interior trim finishers in Fine Brushed Aluminium and Satin Silver Matt.
Mr. Philipp von Sahr added "BMW established the Sports Activity Vehicle (SAV) segment and is always at the forefront with new ideas that break through the horizon. The segment was redefined with the launch of the BMW X1, the first compact SAV with a young and modern character. The BMW X1 has set a benchmark by bringing together features of a SAV with spontaneity and outstanding fuel economy.”