The American auto manufacturer, Ford, has extended its presence in India by opening a new showroom at Gangtok, Sikkim. Saharsh Ford opened at Siliguri-Gangtok road has an overall showroom space of 2,500 sq.ft and a service center with an area of 12,000 sq.ft. This is the first Ford dealership outlet in Sikkim. The brand has about 260 dealerships spread across the country. The company plans to increase this number to 500 units by mid-decade.
Mr. Vinay Piparsania, executive director, marketing, sales and service, Ford India inaugurated the new showroom and said, ““We have always endeavored to offer our customers the best experience with Ford; and in this New Year we are excited to bring our first ever dealership to Sikkim. Expanding our sales and service network to more cities and towns is a significant part of our expansion to give our customer ease and convenience. We are pleased to enter new boundaries and are sure our new customers in Sikkim will be excited to experience Ford’s range of dependable, fuel-efficient and fun-to-drive cars.”
Mr. Sanjay Bajla who spoke for Saharsh Ford said, “We are very proud to be the first Ford dealership in Sikkim and are looking forward to bringing the best products to our customers here. The state-of-the-art dealership is equipped to provide world-class ambience and unmatched service to our customers. A dedicated team of trained technicians equipped with the latest service tools and diagnostic equipment, state-of-the-art body repair shop and computerized facilities will attend to every need of the customers.”
The brand will be launching its most awaited EcoSport model in India this year. The model will be competing against mid-size SUVs from Maruti Suzuki, Renault and Toyota.