Auto News

Ford and NGC to Make MyEndeavour Alterrain Adventure Drive Series

By Motortrend India Staff   |   20 February,2013

National Geographic Channel and Ford have joined hands to make an adventure drive series which will be telecasted in NGC starting from May 2013. MyEndeavour Alterrain TV series will feature five real life popular personalities driving the Ford Endeavour on different routes of India.

Viewers of this show can watch writer Chetan Bhagat, film maker Nagesh Kukunoor, Boxing Olympian Vijender Singh, actress Gul Panag and actor Rajeev Khandelwal traverse a wide variety of topography in the Ford’s latest Endeavour Alterrain Edition to find answers to their personal endeavours.

MyEndeavour Alterrain will be telecast on National Geographic Channel once a week, starting May with repeat telecast twice a week.

Speaking about the TV series, Mr. Vinay Piparsania, Executive Director, Marketing Sales and Service, Ford India said, “Ford has found a fitting partner in National Geographic Channel to present MyEndeavour Alterrain. Real people and their real experiences have been synonymous with both Ford India and National Geographic Channel and the viewers of this show would be able to relate to that spirit of adventure when they will see these motivated individuals drive to their calling in the dependable Endeavour Alterrain Edition.”

The five individuals will drive through diverse terrain seated in the secure confines of the Endeavour Alterrain Edition’s tasteful wood-paneled interior embellished with subtle but classy molten metallic touches in the right places. The Alterrain Edition adds an intuitive dimension to the journeys with practical technology-based features such as shift-on-the-fly (easy shift to four-wheel drive), touch-enabled satellite navigation system (SATNAV), reversing camera and a new audio control stalk that will complement the tough and practical tasks (off-road, luggage, passengers) that the SUV is meant to do.

On the outside the Endeavour Alterrain Edition features eye-pleasing alloys with a sharp front grille crowned with an aesthetic nameplate badge, a front nudge bar, roof tray, rear spoiler, chrome exhaust trim and a fifth door mirror. This edition of the Ford Endeavour can be distinctly recognized by its ‘alterrain’ moniker that adds to the SUV’s impressive road presence. Mr. Debarpita Banerjee, Vice President, Marketing, National Geographic and Fox International Channels, India spoke during the occasion saying, “MyEndeavour alterrain will take viewers of the National Geographic Channel into the fascinating journeys of five individuals who set out to find a few answers, gather experiences, and quench a long time thirst. Their journeys will be documented across breathtaking landscapes and all kinds of terrains, this vast country has to offer. We are excited to partner with Ford and feature the Endeavour Alterrain Edition in this unique series that packs in both power and soul. We are confident that this show will appeal to everyone who has been bitten by the Wanderlust.’’

Nagesh Kukunoor’s ultimate endeavour is to complete an unfinished road-trip he had undertaken in 1995 and explore the journey as a concept for one of his next films, while Vijender Singh’s plans to drive through Rajasthan till the Indo-Pak Border Post and sing for the Jawans posted there.

Chetan Bhagat would like to drive to Junagarh in Gujarat to meet India’s only African tribe. Being a serial road tripper and traveller, Gul Panag will go on a personal endeavour to complete an unfinished business of exploring coastal Karnataka with a drive from Goa to Hampi. Rajeev Khandelwal would like to revive his earliest travel memories – camp under the sky and experience the cultural odyssey from Dibrugarh, Assam to Pasighat in Arunachal Pradesh. Endeavour’s brand recognition in India comes from Ford’s legendary 4x4 DNA and the SUV bagging the ‘Most Dependable SUV’ recognition in JD Power Asia Pacific Vehicle Dependability Study three years in a row.



Related Content