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Mahindra Launches Hindi Mobile Site For Mahindra Pantero

By Motortrend India Staff   |   27 February,2013

Mahindra Launches Hindi Mobile Site For Mahindra Pantero

Mahindra Two Wheelers, the two-wheeler branch of the Mahindra Group, recently introduced the Hindi version of the mobile site for its newly launched Mahindra Pantero motorcycle.

Extremely intuitive and with comprehensive information on the Pantero, the site can be accessed on any Smartphone as well as regular mobile phones.

To visit the Mahindra Pantero WAP site on your mobile phone, just type the URL – www.mahindrapantero.com.

While other brands continue promoting aggressively on TV and print, we identified the mobile phone as the most relevant digital medium for mass reach, especially considering the overwhelming presence of the rural consumer pool on mobile Internet.

According to a study conducted by the Internet and Mobile Association of India (IAMAI), in June 2012, there are currently 323 million rural mobile phone users in India, of which 3.6 million actively access internet on the go. Of this number, 32% access the Internet in Hindi and this number is likely to grow exponentially over the next few years. And with the device now being the average villager’s gateway to information and entertainment, the marketing team strongly believes that a Hindi WAP site will play a pivotal role in the campaign,” said Viren Popli, Executive Vice President – Strategy and Market Development, Mahindra Two Wheelers, Mahindra Two Wheelers.


About the Mahindra Pantero

The all new 110 cc Mahindra Pantero has been designed and developed from scratch at Mahindra Two Wheelers’ future ready, state-of-the-art R&D Centre at Pune. Sporting an indigenously developed intelligent MCi-5 (Micro Chip ignited-5 Curve) engine, the Pantero is the most manoeuvrable bike in its class, capable of handling bad roads and traffic with ease.

The Pantero is equipped with many first-in-class features like LED pilot and tail lamps for added safety, an advanced digital dashboard, choke on the handlebar, 13.7-litre fuel tank, among others. The Mahindra Pantero is engineered to deliver the maximum performance in the mass market segment – an astonishing 8.5 BHP @ 7500 RPM. The bike’s MCi-5 engine delivers an excellent mileage of 79.5 kmpl (as per ARAI).

The Mahindra Pantero boasts of the longest seat (774 mm) in the 110cc commuter segment that offers riders increased comfort over longer distances. The motorcycle also has best-in-class ground clearance of 165 mm. The Pantero is available with a standard warranty of 2 years and optional extended warranty of up to 3 years. The Pantero is available in four variants – Self Start/ Cast Alloy Wheels/ Digital Console, Self Start/ Cast Alloy Wheels/ Analog Console, Kick Start/ Cast Alloy Wheels/ Analog Console and Kick Start/ Spoke/ Analog Console.

 



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