Ford India launched a limited "Celebration Edition" in order to celebrate third birthday of its most awarded car, Figo. The limited edition will display upgraded features and signature badging, co-created by the Figo owners and ace fashion designer duo Shantanu & Nikhil, emphasizing Figo’s contemporary looks and appeal, magnifying its value proposition and creating a smart choice for new customers.
The Ford Figo “Celebration Edition” offers smart and convenient features including SATNAV, reverse park assist, rear spoiler, limited edition seat covers and branded scuff plates, apart from the existing range of smart technologies such as first-in-segment Bluetooth and best-in-class boot space. The signature badging of the “Celebration Edition” makes a unique fashion statement, and will certainly add a sparkle to Figo’s distinctive and attractive character.
“Figo has been a big game-changer for Ford and for the small car segment in India. The Figo has helped redefine the value proposition offered to customers. Today, we celebrate Figo’s three years of success with the launch of this limited “Celebration Edition”. I would like to thank our customers for their loyalty and continuing trust in the Ford brand, and thank our dealers, suppliers, and employees for their support in establishing a great foundation for success. The Ford team has gone further by co-creating content based on direct input from our valued customers, with the support of leading fashion experts. The already loved Figo has become more chic and desirable”, said Joginder Singh, president and managing director, Ford India.
Available in Diamond White, this limited “Celebration Edition” will be available at Rs. 4,15,999 (ex-showroom Delhi). The range of new features that will be offered as a package in this limited edition, include: