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CKD to Reduce Price of Softail Harleys in India

By Motortrend India Staff   |   05 March,2013

After celebrating the 110th Anniversary through National HOG (Harley Owners Group) Rally in Goa, the American cruiser bike manufacturer is all set to add few models to its CKD (complete knock-down) family in India. The addition of Fat Boy, Heritage Softail Classic and Fat Boy Special models into the list of CKD from CBU (Completely Built-Up) has kept the eyes of motor cycle enthusiasts wide open. This addition makes the cruisers available at a lower cost in the country.

Mr. Anoop Prakash, Managing Director, Harley-Davidson India spoke about this milestone and said “After the incredible participation and enthusiasm at our National HOG Rally and India Bike Week events, we are excited to accelerate our plans to expand our CKD line-up and are proud to lead the development of leisure motorcycling in India. The Fat Boy, Heritage Softail Classic and Fat Boy Special have been embraced by our customers due to their outstanding riding performance, classic cruiser styling, and now we can offer them at even greater value. At Harley-Davidson India, we continue to adopt and invest in strategies that make our products and ownership experience accessible to more enthusiasts and customers across the country.”

Mr. Prakash also spoke about the budget and said, “While the duties appear to have increased on CBU imports, the impact on our pricing will be minimal thanks to our steady focus on developing our completely knocked down (CKD) operations in India since early 2011. Our CKD operation allows us to contribute to local investment while also reducing the tariff burden for customers across India. With our announcement today, nine of the 12 models in our India line up are now being assembled in our India CKD facility, which will give our customers reason to celebrate.”

The iconic Harley-Davidson Fat Boy will now be offered at Rs 14.9 lakh (ex- showroom Delhi) as against the previous CBU price of Rs. 19.45 lakh. Equipped with a smooth 1690 CC twin cam 103 engine, this bike is a classic from the ground up, with boulevard-bruiser looks and adored functionality that effectively compliment this iconic machine. Style personified this mean machine boasts of wide footboards, chrome coated air boxes and brilliantly textured metal. Powerful torque and a smooth transmission ensure the motorcycle effortlessly maneuvers complex curves. Sporting a classic Softail look with hidden rear shocks, its low seating posture always leave the rider yearning for more.

The Harley-Davidson Fat Boy Special will be offered at Rs 15.6 lakh (ex-showroom Delhi) as against the previous CBU pricing of Rs 19.7 lakh. Equipped with a smooth 1690 CC twin cam 103 engine and built on the Fat Boy legacy the Fat Boy Special brought a darker, slammed appearance to the world of boulevard cruisers. From front to back this custom cruiser shows attitude with custom black bullet hole cast aluminum disc wheels, a denim black frame, and satin chrome in all the right places.

The Harley-Davidson Heritage Softail Classic is a retro masterpiece with all the touring essentials one could wish for. It will be offered at Rs 16.25 lakh (ex- showroom Delhi) as against the previous CBU pricing of Rs 20.45 lakh. High on style, FLSTC Heritage Softail Classic redefines luxury with its detachable king-size Lexan windshield, retro-styled leather saddlebags with opening buckles, dual tone leather tank and a large passenger seat with a cushioned backrest. Power-packed with a 1690 cc twin cam 103 engine, this bike is built for long-distance cruising along the open roads.

The addition of the Fat Boy, Heritage Softail Classic and Fat Boy Special expands Harley-Davidson India’s portfolio of CKD (complete knock-down) models to nine out of the 12 models offered in India. The other CKD models are from the Sportster model family (SuperLow, Iron 883, Forty-Eight) and Dyna model family (Street Bob, Super Glide Custom, and Fat Bob). Harley-Davidson’s price range in India starts at 5.6 lakh (ex-showroom Delhi) for the Harley-Davidson SuperLow.



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