Amidst tough market conditions Ford has managed to score a hike in exports during last month. The company exported 2,763 units of vehicles during the month of February 2013 as compared to 2,389 units exported during the same month of previous year. The overall sales figure for Ford in February came up to 7,253 cars. In domestic market the auto maker managed to sell 4,490 cars. There has been great reduction in sales in domestic market. Ford sold 4,490 cars in February 2013 as compared to 8,035 units which were sold in the same month of last year.
Mr. Vinay Piparsania, Executive Director, Marketing, Sales and Service, Ford India spoke about the performance of the company and said, “In the domestic market, we continue to witness some tough and challenging conditions. While we are generating consumer interest in our great products, policy uncertainty and resulting lowered consumer confidence is impacting our business. We are happy that our exports are continuing to grow strongly in line with our strategy of aggressively expanding in overseas markets to position India as a regional export hub for small cars.”
Ford also continued to deliver on its plan to expand the showroom lineup for Indian consumers with the introduction in February of a newly refreshed “alterrain” model of the rugged and capable Endeavour SUV.
The Endeavour alterrain Edition features enhancements including attractive alloy wheels, a sharp front grille crowned with a bold nameplate badge, a front nudge bar, a roof tray and rear spoiler, chrome exhaust trim, and a fifth door mirror. To celebrate its introduction, Ford India and the National Geographic Channel launched “MyEndeavour alterrain,” an all-new adventure driving series that features five celebrities driving the Endeavour alterrain Edition on thrilling journeys in search of their own personal endeavours.
As Ford broadens its model lineup, it is also expanding its footprint across India to enhance customer convenience. In February, Ford India opened its first-ever dealership in Sikkim at Gangtok, followed by another opening at Himmatnagar in Gujarat. With a dealership presence that now spans 260 outlets across 138 cities, Ford remains committed to creating 500 sales and service touch points – and at least two service outlets per sales outlet – across India by the middle of the decade.