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  • Piaggio Vespa Launches ———The Vespa Golf Classic——— in Pune
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Piaggio Vespa Launches ———The Vespa Golf Classic——— in Pune

By Motortrend India Staff   |   12 March,2013

Piaggio Vehicles Pvt. Ltd. has organised a memorable game of golf in Pune. The event brought together the crème-de-la-crème of Pune and the iconic Vespa enjoy and ended with many high profile people turning up to support the initiative.

Mr. Ravi Chopra, Chairman and Managing Director, PVPL graced the occasion and gave away prizes to the winning participants. Karan Badami bagged the Winner-Silver Division position, Maj. Gen. Avinash Kohli was the Winner-Bronze Division. M P Bharucha and V Jayraman were the runners up in the Silver and Bronze Divisions respectively. The Best Lady Score prize was awarded to Xu Tao. Other prizes included Longest Drive- On Hole (Gents)- Gopal Law, Longest Drive On Hole (Ladies) - Xu Tao, Straightest Drive On Hole- V K Manchanda, Closest To The Pin Hole- Amit Bhattacharya.

Elaborating on this initiative, Mr. Ravi Chopra, Chairman and Managing Director, PVPL said, “There is great amount of synergy in the golfing community and the Vespa community. Both belong to the elite and exclusive, those who value lifestyle. Just like the Vespa, we are proud to be associated with a game that exudes class and style and is meant for a niche audience. We are glad to have been the binding factor for this unique initiative – this star studded tournament has laid the foundation for many more such exchanges which Pune city will be proud of.”

Within eight months of its launch in India, the original iconic Vespa has been successful in accomplishing what it set out to achieve. Architects of the luxury scooter segment, Vespa has re-defined the auto arena with its premium positioning. A much loved and revered brand globally, the classic Vespa today has become a preferred choice of not only the youth but also the discerning customer who is an exclusive lot, a distinctively different individual possessing pride of ownership.

Vespa enjoys great recall as a timeless and ageless lifestyle product that leverages its rich heritage and unique values to appeal to the finer emotions of the consumer. It has been triumphant in meeting the aspirational needs of the fashion, style and brand conscious individuals, further establishing its strong brand identity.

In a short time span, it has become an instant hit with a whopping 3,00,000 fan following just online. Since launch, Vespa has garnered for itself a warm response from customers across the country with more than 120,000 enquiries and sales of 25,000 vehicles till date.

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