Toyota Kirloskar Motor Pvt. Ltd. recently launched the facelifted avatars of the New Etios and Etios Liva amid much hype and hoopla during the last match of Toyota University Cricket Championship (TUCC).
The Etios was launched in December 2010 followed by Etios Liva in June 2011. Since then, it has sold more than 1,45,000 units. The Etios and Etios Liva, have been well accepted and appreciated by the customers and have been a great success in the Indian market.
The New Etios and Etios Liva have been redesigned to take up a bold and trendy appearance. New grades have been introduced to spruce up the entire line-up and make it more youthful and trendy.
Etios Liva TRD Sportivo - Looking at the overwhelming demand and popularity of the Etios Liva TRD Sportivo (1.2L) Limited Edition, it has now been introduced as a regular grade with a new 1.5 l engine.
The vehicle is aimed at offering an exclusive product to today’s youth and is also meant to create more product excitement for the already popular Etios Liva. The Limited edition has been designed by Toyota Racing Development (TRD), Japan. The vehicle is set to make a statement with its racing – inspired design. Liva TRD Sportivo derives its name from its trendy look, designed by TRD, which lends it a young and sporty edge.
Key features of the Etios Liva TRD Sportivo are – 1.5 l, 90 PS engine, ABS, D+P Airbag,15” Smoked alloys, TRD Aero Kit ,TRD Sprotivo logo on seats and Roof ornament.
New Etios and Etios Liva - The grades in petrol and diesel are being enhanced to give the customers a wider choice. The diesel line up will now have the newly introduced J grade at the entry-level.
Commenting on the new launch, Mr. Sandeep Singh, Deputy Managing Director and Chief Operating Officer, Marketing and Commercial said, “As a part of our product life-cycle and with the aim to bring newness to the line-up we are launching the New Etios and Etios Liva. We have incorporated customer feedback and are looking forward to delighting more customers with the new vehicles. The whole line-up is aimed at giving the customers the latest in features and looks, adding to its style quotient. The new line-up is a lot more youthful and trendy. We thank all our customers who have liked and appreciated the product. The Etios has made inroads not just in India but also in South Africa and Brazil. The vehicles are available in the Toyota showrooms starting today. We welcome all to experience and enjoy the new vehicles.”