Yamaha celebrated women’s week from 8th to 16th March by organising the campaign “I am Ray”. The 7 day campaign was conducted along with many NGOs located in all the major cities of India to reach out to destitute women.
The essence of this campaign was in line with envisaging Yamaha as a brand that appreciates and respects women and womanhood. The campaign commenced with the registrations on 8th March on International Women’s Day, for all the female customers of Ray scooter, in Yamaha dealerships across Delhi. The participants received a Yamaha T-shirt and Gift Hamper each, apart from being felicitated with a certificate from the company for their active participation and contribution to the social cause. The participants also availed other benefits like Discount of 50% on Helmet to All Female Customers (if the Ray is booked in name of a female).
Speaking on the occasion, Mr. Roy Kurian, National Business Head, Yamaha Motor India Sales Pvt. Ltd. said, “Yamaha understands the importance of women in society: the untiring effort a women displays as a mother, wife or a sister. Going beyond the single day commemoration to womanhood, we at Yamaha are very happy to conduct a campaign especially catering to our wide base of female customers of Ray. It is these women, who made Ray an astounding success in the market. Their faith in our products has encouraged us to take this step. We are also giving them an opportunity to get actively involved with a cause they feel close to their hearts. We sincerely hope that these wonderful women are able to take a slice of this enriching experience and henceforth incorporate it in their lives.”
Yamaha Motor India entered the scooter segment in India in September 2012 with its all new Yamaha RAY. The RAY which targets a niche customer base of young, urban women, has been designed and engineered to answer the needs of this growing class of young female customers who want a scooter that is stylishly designed, compact, easy to use and have a fresh new appeal. The company has expanded its dealer network and improved customer care quality for female customers by appointing more female staff at customer contact points and introducing female customer care program. The company has developed & launched the Yamaha Female Riding Training Program for female customers who have a concern to ride a scooter or want to obtain a riding license. The company plans to conduct the YFRT programme in various cities across India for women who feel the need to be trained on riding a 2-wheeler.