In yet another attempt to bring in freshness into its existing line-up of products and boost sales, Yamaha launched new variants of its FZ and Fazer series for 2013. Yamaha Motor India introduced FZ, FZ-S and FAZER in striking colour schemes and new, stylish and aggressive graphics. The FZ has got three new colours and FZ-S and Fazer has got four new shades each.
New Color Variants:
The 153 cc FZ series bikes is certainly one of the finest looking motorcycles in the country and with its excellent street-friendly demeanour and the superb riding pleasure it offers. Similarly, the FAZER bikes are renowned for their edgy, sporty look and high performance. Yamaha bikes have gained immense popularity amongst the customers, especially youngsters. It has been Yamaha’s constant endeavour to bring further excitement and variety to its style conscious customers. Yamaha launched the variants of FZ series and FAZER keeping in mind these young and enthusiastic customers who are always looking to upgrade to a more stylish product to match their ever changing fashion statement and personality. Yamaha is confident that these variants will be instrumental in catapulting its sales to a new level this year. Furthermore, promotional campaigns for FZ Series and FAZER bikes has been launched with the tag lines, “Heads don't just turn, they bow” (FZ Series) and ‘’For Some, One life is enough”(FAZER).
Speaking about the bikes, Mr. Jun Nakata, Yamaha Motor India Sales Pvt. Ltd. said, “Our FZ Series and FAZER bikes have gained immense popularity over the past few years. The launch of new colour variants is a clear illustration of how the market has responded to our bikes. Our strategic intent is to provide customers with stylish variants to suit their personalities. We have launched the FZ Series and FAZER bikes in new looks in terms of colour and graphics. There are no changes in the product features, but we are confident that these variants too will be an instant hit amongst the biking enthusiasts.”
The new FZ will be available at a price of Rs. 70, 250. While the FZ-S and FAZER series will be priced at 72,280 and 77,380 each. All these prices are ex-showroom Delhi.