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Kenichi Ayukawa to Take Over as the New MD and CEO of Maruti Suzuki

By Motortrend India Staff   |   20 March,2013

Maruti Suzuki India will soon be getting new MD and CEO in place of Shinzo Nakanishi. Kenichi Ayukawa will be taking over as MD and CEO of Maruti Suzuki starting from 1st April, 2013. Kenichi Ayukawa has been with Suzuki Motor Corporation for a period of about 23 years, serving the organisation in various roles.

Mr. Ayukawa has worked as treasury of US based branch of Suzuki Motor Corporation. He has been part of the Maruti Suzuki board as non-executive director from 2008. Currently he is designated as Managing Executive Officer and Executive General Manager at Suzuki Motor Corporation, Japan.

Shinzo Nakanishi has been the MD and CEO of Maruti Suzuki for a period of six years. Under his administration, there have been various research and development programmes taken up by the company. Few major launches that took place during his reign include that of Ertiga, ALTO 800 and Swift DZire. Shinzo Nakanishi is 65 years old which is the age for his retirement.

Kenichi Ayukawa will be taking up the responsibilities of MD and CEO at challenging times. The current sales trends have shown that the Indian auto market is in its lowest state considering the sales performance of past 10 to 12 years. Struck by frequent hike in fuel prices and variation in interest rates the buyer sentiments are not very favourable. The growth rate of the company itself has been low in the current fiscal. Kenichi Ayukawa will be heading the company in its major investment plans and setting of new plants in Gujarat.

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