Mahindra Duro DZ and Mahindra Rodeo RZ obtain the paramount recognitions from India Design Council, the India Design Mark for their excellence in various areas of automobile design. The various factors under which the products get scrutinised for this recognition are form and function of the vehicle, safety and quality aspects, innovation and sustainability. India design Mark to Rodeo RZ and Duro DZ shows that the two vehicles have excelled in these areas.
Speaking about the recognition, Mr. P S Ashok, Senior Vice President and Head (R&D and Pune Operations), Mahindra Two Wheelers said, “We are honoured to receive the India Design Mark for two of our products. This accolade is testimony to the global appeal and style of the Duro DZ and the Rodeo RZ.”
The India Design Mark is granted by the India Design Council which is an autonomous body under the Ministry of Commerce and Industry, Government of India and recognises and evaluates good design through a systemised process. It constitutes the India Design Mark logo that reflects the virtues of good design, which can be used as a symbol of distinguished excellence on the product.
Mahindra two-wheelers’ has a full range of powerful 125 cc scooters catering to distinct consumer segments. The Mahindra Duro DZ is positioned as a `ROMBA SOLID’, family scooter, while the new Mahindra Rodeo RZ with its very innovative, contemporary features is sure to enthuse young, modern couples. The Flyte is the Indian woman’s two-wheeler of choice.