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Heart-in-Mouth Event will Witness Pajero Sport

By Motortrend India Staff   |   22 March,2013

Hindustan Motors Ltd. is all set to launch its well-known Heart-in-Mouth Pajero event at Wonder Valley resort in Bengaluru. The event, which is going to take place on 24th March 2013, will witness Mitsubishi’s latest sport utility vehicle, Pajero Sport.

CK Birla Group’s Hindustan Motors Ltd., which manufactures, assembles and markets renowned Mitsubishi automobiles in India under a technical collaboration, will conduct an adrenaline-pumping boot camp for owners of the macho SUV Pajero Sport which was launched in India a year ago. The popular Heart-in-Mouth Pajero event, which has been, over the years, organized as a rally covering the toughest of terrains across the country, is being conducted in a different but equally adventurous format this time, beginning with Bengaluru. Mr. P.Vijayan, Chief Operating Officer and Strategic Business Unit Head of HM’s Chennai car plant, will be inaugurating the event.


A large number of Pajero Sport owners hailing from Bengaluru, Mangalore and Kochi will test the mettle of their robust and rugged SUVs across a specially prepared obstacle track being created at Wonder Valley resort. The challenging terrain will comprise seven difficult-to-tackle patches including water body, rocky bed, muddy and slushy terrain, diverse gradients, etc. The participating Pajero Sport SUVs will be divided into batches of 10 each, with one batch following the other. Each batch is expected to cover the complete obstacle course in about 60 minutes time.

Mr. Uttam Bose, MD & CEO, Hindustan Motors Ltd., stated, “We are confident that the Bengaluru boot camp will be a big success and will enable Pajero Sport owners to fully realize the true potential of this legendary SUV whose predecessor holds the record of winning the world’s toughest car contest – the Dakar Rally – as many as 13 times. The newly launched Pajero Sport is more than a notch above its ancestors like Pajero SFX, Pajero GLX etc. The event will also help Pajero Sport owners bond better with one another and share experiences of real off-roading.”

Notably, Pajero Sport was adjudged ‘Off-roader of the Year 2012’ by BBC Top Gear. The year 2011 had witnessed Pajero owners taking part in the tough Heart-in-Mouth rally in Ludhiana, Delhi and Vadodara.

The March 24, 2013 event will give the proud owners of Pajero Sports not only a chance to test their driving skills across an obstacle-strewn course but will also provide them an opportunity to avail of a 50-point free check-up like top up of all oils, minor servicing, etc. at the Wonder Valley resort venue and a discount on labour charges during their next first visit to the local dealership.

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