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Hindustan Motors Kicks-Off Mitsubishi Show Window in Kolkata

By Motortrend India Staff   |   25 March,2013

Hindustan Motors Ltd., the flagship company of the CK Birla Group, recently launched its first-of-its-kind of a show window on the Mitsubishi range in Kolkata.

Mr. Uttam Bose, Managing Director & CEO, Hindustan Motors Ltd., inaugurated the second retail store of the single Mitsubishi dealership in Kolkata — M/s Shah Automobiles — on 22nd March, 2013, Friday. The show window will put into display Mitsubishi’s much-lauded SUV, the Pajero Sport. This sports utility vehicle was recently endowed with BBC Top Gear’s ‘Off-roader of the Year 2012’ award. The inauguration was further graced by the presence of Mr. Ashish Kaul, HM-Mitsubishi’s Head of Sales and Channel Expansion.

Speaking on the occasion, Mr. Bose said, “Seeing the City of Joy’s love for this Mitsubishi SUV, we decided to launch the second outlet here. For people who are known for their fondness and enthusiasm for travelling, the rugged Pajero Sport’s ability to tackle any terrain any time is definitely alluring. No wonder, this robust vehicle appeals to the spirit of those who want to explore the back of the beyond braving challenging conditions. At the same time, Pajero Sport serves as the most comfortable, refined and luxurious mode of travel on city roads like those of Kolkata.”

M/s Shah Automobiles is owned by Mr. Sanjay Shah who has significant experience in automotive sales and service business and has been associated with Hindustan Motors as an authorized dealer since year 2000. Spread over 1000 sq. ft., the show window is located at 85, Fazlul Haque Sarani (Jhowtalla Road), Park Circus – one of Kolkata’s bustling commercial hubs. It will function not only as a show case but also as a point of sale where orders for Pajero Sport will be booked and deliveries made. Customers will be attended to by expert sales personnel.

Shah Automobiles has its main 2800-sq. ft 3S (sales, service, spares) showroom at New Township Road, VIP Teghoria near City Centre II. Thus, the new show window will give existing and potential customers of Pajero Sport from central and south of Kolkata easy access to the dealership.

With the opening of this show window in Kolkata, HM-Mitsubishi’s network now consists of 40 dealerships along with six show windows across the country.

On this occasion two new customers were handed over keys of Pajero Sport. Mr. Uttam Bose gave away the key to one of them while the other was given by the Honourable Justice of Calcutta High Court, Justice B. Samaddar, who is a long time connoisseur of Ambassador and Pajero SUVs.

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