The American auto giant has rolled out the mini SUV Ford EcoSport in Chinese market a week ago. The car that has created a buzz in many developing markets is available to customers with a price tag of 94,800 yuan (Rs. 8,28,552) to 1,27,800 yuan (Rs. 11,16,972). The vehicle is slightly lengthier than the 4 m scale and is loaded with some splendid features. The car is available in six variants with both diesel and petrol options in China. This launch has increased the eagerness among Indians since the car is one of the most awaited models in the Indian auto market.
Ford has launched few aggressive marketing campaigns in India for the mini SUV. The EcoSport Urban Hub was launched a week ago. Through this campaign the company lets 100 selected consumers to drive and experience Ford EcoSport. Ford EcoSport Urban Discoveries is part of the experiential campaign conducted by the auto maker where the company will be extensively using social media, visual media and road shows to market the automobile.
The mini SUV is expected to be launched in four different variants with three engine types which includes highly acclaimed 1.0L EcoBoost turbocharged engine. It will be available in both petrol and diesel fuel types and there may be four levels trims for this car when it comes out on Indian roads. The price tag of Ford EcoSport for India may be about Rs. 6 lakh to Rs. 7.5 lakh.