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New Models on the Cards of Hyundai for Domestic Market

By Motortrend India Staff   |   29 March,2013

Hyundai Motor India plans to roll out a bunch of cars for the domestic market. The company plans to launch an MPV, a compact SUV and a small car positioned in between the i10 and i20 models.

As per Bo Shin Seo, CEO and MD, the launches will focus more on diesel engine capacity as last year, diesel vehicles adjured 28 percent of Hyundai's sales.

"We have invested $300 million in a new dieselgasoline flexible plant which has a 3,00,000-unit capacity. The flexi assembly line future-proofs us from any changes in the government's fuel policy, while at the same time it protects us from currency fluctuation since we no longer import diesel engines," he said.

The company plans to introduce some compact models in both diesel and gasoline to its current line-up but does not want to go below the 1.1 litre engine that is, at present, the smallest diesel engine in its stables. Hyundai is testing a new car that can be placed between the i10 and i20. The car is expected to create a new segment and will be endowed with superior performance and better pick-up than the i10 segment. HMI is not willing to get into the entry level segment of sub-Eon. "Our brand positioning is all about modern premium, so we will not go below the Eon," said Seo.



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