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Honda Aims at Leadership of Indian Two-Wheeler Segment

By Motortrend India Staff   |   02 April,2013

Japanese motorcycle manufacturer, Honda has revealed its ambitions of becoming the leader in Indian two-wheeler market by 2016. Post separation with Hero MotoCorp, the company has seen steady increase in market share in two-wheeler segment. Honda currently is the second largest motorcycle company by sales volume in India. During the first eleven months of the financial year 2012-13 the motorcycle maker held 19.8 percent market share. With Honda Activa on forefront, it had a share of 48.3 percent in scooter segment. With 4.8 percent in below 100 cc group, 31.6 percent in 100 cc to 125 cc group and 20 percent in 150 cc group the company has gained an increase in sales in all areas when compared to its performance in previous financial year. Hero MotoCorp is currently the leader of two-wheeler market and holds 45.6 percent market share.

Honda believes that strengthening its Research and Development facilities in the country, expanding its network of dealership outlets, launching more products in sub-120 cc segment, conducting serious market research and setting up of assembly plants for high-end bikes will play a major role in its mission to become no. 1 in India. Honda is currently the leader of global motorcycle market. Hero MotoCorp stands in second position and Bajaj is the fourth largest manufacturer of motorcycles in the world. India, being the country with world’s highest motorcycle demand, has become a major market for all these global motorcycle leaders in their fight for supremacy. In its efforts to become market leader Honda has planned to launch one product in every quarter until 2014. The company also has plans to scale up its production by opening new manufacturing plants in the country. One of its manufacturing plants in Kolar, Karnataka will be starting operation during financial year 2013-14.



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