Maruti Suzuki, India’s No.1 automaker, has managed to regain some of its lost ground with the newly launched Ertiga. It reported increased market share while competitors like Ford India, Tata Motors, GM India and Volkswagen India have struggled in the current downtrend market condition.
The household car name in India has performed quite well and managed to grab over 5-6 percent market share in an extremely competitive environment of Mumbai and 2% in NCR. Analysts say if things had been fine at the Manesar plant, the automaker would have increased share further by another 100 basis points. Mumbai and NCR, are the two most vibrant auto markets that contributes up to 20% auto sales in India. Mayank Pareek, COO (Marketing & Sales) at Maruti said: “In tough times, people return to the trusted brands.”
Mr. Pareek commented, "We know India better and we have proactively reacted to the market needs. Swift created an all new segment in India 7 years ago and so did Ertiga last fiscal. We will continue to launch products and create new sub-segments in the market to protect and build our market share.”
The popular car maker Maruti Suzuki is able to garner 2.5% market share in passenger car space (FY 2013), at a time when the auto market declined by 4.64%. With the all-new Ertiga, the brand is running ahead of its competitors. Siam, the automobile industry lobby, is yet to announce the numbers for the month of March; however analysts expect the trend to continue.