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Tata Motors Introduces Renowned CV Brand Tata PRIMA to Sri Lanka

By Motortrend India Staff   |   04 April,2013

Tata Motors has joined hands with Diesel & Motor Engineering PLC to introduce its reputed commercial vehicle brand Tata PRIMA in the island country Sri Lanka. The Indian auto giant has rolled out a range of six trucks to Sri Lankan market. Tata PRIMA 4023 LX (4X2), Tata PRIMA 4928 (6X4), Tata PRIMA 4038 (4X2), Tata PRIMA 4028 (4X2), Tata PRIMA 4923 LX (6X4) and Tata PRIMA 4938 (6X4) are the models that are launched in the country. These large commercial vehicles are used primarily for transportation of gas, cement and big containers. With the introduction of Tata Prima the Indian commercial vehicle manufacturer is all set to establish new benchmarks for power, load capacity, operational expenses and trims.

The launch has culminated with the transformation which is taking place in Sri Lanka as reflected in the revamped infrastructure of world-class ports, expressways & new economic hubs being developed. The Tata PRIMA range comprises Tractor-trailers, Tippers and Special Application vehicles which can meet varied end user requirements.

The Tata PRIMA has been jointly developed by Tata Motors and its two subsidiaries, Tata Daewoo Commercial Vehicle Company, South Korea and the Tata Motors European Technical Centre PLC, UK. The company has harnessed the best of inputs and technologies - in styling, engines, transmissions, suspension, chassis frames, fabrication and dies -- from partners based in countries like Italy, Germany, Sweden, United States of America, Japan and South Korea.

The new generation of Tata PRIMA Tractor Heads offers a completely new stylised, air conditioned cabin. The driveline comprises of the latest engine technology from Cummins Inc. The powertrain option stretches from 230 HP to 380 HP, with suitable engines, transmissions and axles of different makes. The high pressure Common-Rail engines with an optimized drive-line offer faster turnaround time and enhanced profitability in the business. The Tata PRIMA range will come fitted with Global Positioning System for effective vehicle tracking as standard fitment. Equipped with strong aggregates and a robust chassis frame and suspension, the Tata PRIMA range can overcome all terrain requirements for these applications.

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