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Honda Amaze Hits Indian Roads

By Motortrend India Staff   |   12 April,2013

Honda Cars India Limited (HCIL) launched the much awaited family sedan, the Amaze, for the domestic market. Amaze is the first diesel car from the stables of Honda to be launched in India. The sedan is the epitome of Honda's superior technology and delivers great performance with distinguished fuel efficiency.

Honda Amaze has been developed at Honda R&D Asia Pacific Co., Ltd. located in Bangkok, Thailand following extensive market surveys in India on people’s driving needs and lifestyles. India is the first country to launch the Amaze with Honda’s latest i-DTEC diesel engine technology. The petrol model of the Amaze will be equipped with the acclaimed i-VTEC petrol engine.

Talking about the development of Amaze, Mr. Yoshiyuki Matsumoto, Managing Officer, Honda Motor Company and Representative of Development, Purchasing and Production in Asia & Oceania Region said “Honda Amaze is our most strategic model in the Indian market and has been developed with strong focus on Indian requirements. The Honda Amaze and the compact i-DTEC diesel engine are engineering marvels and we are very confident that we will exceed customer’s expectations and would set new benchmarks in the industry in terms of design, packaging, cabin comfort, and fuel-efficiency.”

Speaking on the occasion, Mr. Hironori Kanayama, President & CEO, Honda Cars India Ltd., said “With the launch of Honda Amaze, we are looking towards newer horizons in the Indian market. We have worked on aggressive localization overcoming many challenges in terms of timelines, technology and costs to be ready to launch the Honda Amaze in India at an attractive and affordable price. This will enable more customers to experience the joy of owning and driving a Honda car. With the best of both petrol and diesel technologies, we are very confident that we are ready for an exponential growth in our business in India. Amaze will be a game changer for us and over the next few years we will look to increase our operating universe in India to around 50%.”

The All New Amaze powered by the 1.5 L 4 cylinder DOHCi-DTEC diesel engine is the most fuel efficient car in the country with a certified mileage of 25.8 kmpl, as per test data. In line with the objective of producing more power along with high torque at low rpm, the 1.5L diesel engine of Amaze gives best in class max power output of 98.6 bhp @ 3600 rpm and 200 Nm of torque @ 1750 rpm that makes the car so enjoyable to drive. The use of lightweight crankshaft and a number of friction-reduction technologies help to control friction in a diesel engine to gasoline engine levels.

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