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Mercedes-Benz Back to Thrill Customers through StarDrive Experience

By Motortrend India Staff   |   15 April,2013

The German automobile manufacturer, Mercedes-Benz, has brought back its StarDrive Experience to thrill its customers through performance driving under simulated conditions while they can experience the capabilities of each safety feature. Off-road vehicles like ML-Class and GL-Class and premium sedans of the Mercedes-Benz portfolio namely, C-Class and E-Class can be tested by customers under different driving conditions. Mercedes-Benz StarDrive Experience gives an opportunity for customers to truly realise the benefits of Pro-Engineering Package, Airmatic Package, Downhill Speed Regulation etc. The Mercedes-Benz B-Class, SLK-Class and E-Class Cabriolet will be under display during the event.

Mr. Manas Dewan, General Manager, Corporate Communications, Mercedes-Benz India spoke about the event to say, “The StarDrive Experience which is in its fourth year is Mercedes-Benz India’s one of most successful and avant-garde marketing engagement. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive by Mercedes-Benz and fascinating brand experience to customers is a key element in that offensive. We started the year on a very positive note and through various benchmarking engagements like StarDrive Experience; we expect to keep the momentum going throughout the year. Mercedes-Benz India’s aim is to enable its customers to personally experience the unmatched safety and technology aspects of our cars besides additionally offering them an opportunity to further hone their driving skills. Combining the vital fundamentals of driving experience with simulation of critical road situations, the StarDrive Experience embodies Mercedes-Benz’s spirit of innovation with an element of fun, reiterating the Mercedes-Benz philosophy of “Best or Nothing.”

Mercedes-Benz has always led the way in introducing newer technologies globally as well as in India. One of the overriding principles driving the brand’s innovation and technology has been customer safety. Over the years Mercedes-Benz has introduced various revolutionary technologies ranging from essential occupant protection system (PRE-SAFE), Neck-Pro, PARKTRONIC to the latest addition – Attention Assist System that have created a benchmark in terms of passenger safety in the automobile industry.

The fourth edition of the StarDrive Experience 2013 started with Nashik and will travel across the country including Ahmedabad, Gurgaon, Hyderabad, Calicut, Pune, Mumbai and some more cities. Participants at the StarDrive Experience can share their exciting experiences with their family & friends through the Wi-fi enabled iPads installed in the high-end Star Lounges: an exclusive hospitality area which is created for the participants of StarDrive by Mercedes-Benz. StarDrive Experience is an Avante Garde initiative by Mercedes-Benz India and is in association with Daimler Financial Services and Mobil 1.This is a part of Mercedes-Benz India’s strategy to increase its engagement with customers and patrons across the country.

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