Greaves Cotton, an engineering firm, announced its entry into Indian tractor market with the launch of “Greaves Ustad” at a reasonable price range of Rs. 2 – Rs. 2.4 lakh.
Greaves Ustad, is present in the 11-12 HP range of entry level tractors and caters to a land holding size of 3-5 acres.
Greaves Cotton Farm Equipment Business CEO CM Ashok Muni said: "Our foray into the tractor segment completes the wide range of existing farm offerings. Greaves Ustad is a smart mini- tractor option available in the entry level 11 HP range.”
In terms of fuel consumption, the company claimed, “The mini tractor will consume 1 litre/hr, adding it will have multiple applications such as haulage, cultivator, seed drill and pesticide.”
Speaking at the launch, Mr. Sunil Pahilajani, MD & CEO, Greaves Cotton Lt. said, “The launch of Greaves Ustad is a testimony of our continuous focus on new product development and innovation. It symbolizes our commitment of providing the farming community a value for money product backed by a strong after market support.”